Opinion
Copyright
(c) 1995 First Things 58 (December 1995): 12-17.
The Rebbe Live
Sanford Pinsker In what may yet come to be regarded
as the heyday of the Lubavitcher hasidim's outreach program,
Jewish youngsters during the 1970s descended on Brooklyn's
Crown Heights district nearly every weekend to spend the
Sabbath with the followers of Menachem Mendel Schneerson, the
Lubavitcher Rebbe. Other hasidic groups (particularly the
Satmar of Brooklyn's Borough Park) did not hold with such
practices, finding something unseemly in opening their homes
to the worldly, uninformed, and essentially nonbelieving. But
the Lubavitcher hasidim prided themselves on their
hospitality, openness, and-perhaps most of all-their tireless
efforts to nudge a generation of lost Jewish souls toward
spiritual return. Indeed, their rebbe had made such efforts a
matter of official policy.
In their pursuit of lost souls, the Lubavitchers embraced
the technology rejected by other essentially separatist
religious communities: the Satmar hasidim, the Roman Catholic
monasteries, or the Old Order Amish. With telephones, faxes,
videotapes, computers, elaborate "Mitzvah Mobiles" (the sound
trucks that traversed Manhattan to encourage nonpracticing
Jews to join them in obligatory daily prayers), and even a
worldwide radio network, the Lubavitchers spread the word.
Since the death of the Rebbe on June 12, 1994, however, the
Lubavitchers have put this technology to a new use-promoting
the words, stories, and even images of the late Rebbe in a way
that brings to mind certain parallels with the "dead hasidim"
who continued to follow Nachman of Bratzlav after his death in
1810, and that has made it nearly impossible for the
Lubavitchers to choose a successor to their rebbe.
Perhaps nothing characterizes day-to-day life among the
Lubavitcher hasidim more than enthusiastic optimism. They go
about their tasks with an unwavering confidence that the rebbe
is a tzaddik (a saint), and that he is simultaneously
their guide and protector. Stories about his powers are traded
as eagerly as small boys swap baseball cards, all of which is
to say that a hasid (literally, a pious one) is principally
defined by his all-encompassing discipleship to a rebbe.
The Jewish youngsters who descended in crowds on Crown
Heights to hear and see the Rebbe often asked what would
happen when he died, for they knew that he was childless and
that no successor was being groomed. What they didn't know,
however, was how upsetting (to say nothing of inappropriate)
such inquiries seemed to the Lubavitchers. To imagine life
without the Rebbe was tantamount to heresy. Sometimes an
official spokesman would remind the crowd that the span of a
Jewish life was traditionally calculated at 120 years, and
reassure the students that the Rebbe possessed enormous vigor.
And, indeed, his vigor was impossible to discount as he led
his hasidim into frenzies of song and dance during the
gatherings that were the high point of every student
visitation. In the summer of 1994, however, following a series
of strokes that left Schneerson largely incapacitated, the
Lubavitcher movement had to face the unthinkable head-on.
As Nachman of Bratzlav felt himself slipping into the arms
of death, he turned to his anxious disciples and said, "My
light will glow till the days of the Messiah." They took his
remark to mean that there was no need to find another
spiritual leader to replace him, and in the 185 years since
his death, the Bratzlaver hasidim have continued rebbe-less.
They speak of Nachman in the present tense and reread his
thirteen stories from one generation to the next. In the
ultra-Orthodox quarter of Jerusalem's Mea Shearim, one can
find Rebbe Nachman's intricately carved chair-broken into
small pieces, smuggled over the Russian border, and then
patiently reassembled-prominently displayed in the chief
Bratzlaver synagogue where his stories are read each Sabbath
morning.
Nachman's tales provide what is arguably the most
intriguing literature produced by a hasidic tradition that has
valued the use of story as a way of appealing to the Jewish
masses ever since the days of the Baal Shem Tov, hasidim's
founding spirit. Nachman, the Baal Shem's grandson, perfected
this storytelling-as-preaching into a high art-one recognized
as such by Martin Buber and many others. But the very idea of
a hasid without a rebbe is odd in the hasidic world where
one's devotion to a spiritual leader is the defining
difference between ultra- Orthodoxy and "mere" Orthodoxy. A
hasid who cannot have an "aloneness" (y'chetus) with
his rebbe-where the petitioner seeks council, advice, and most
of all, blessings-is an anomaly within the hasidic world.
Small wonder, then, that the Bratzlavers are known as the
"dead hasidim" and that their very movement seems so
paradoxical.
One might rightly argue that the living presence of a rebbe
is not required if one has recourse to his continuing
instruction, but this is an intellectual argument; hasidic
life relies, first and foremost, on the palpable interactions
that bind troubled souls to the higher powers incarnate in the
rebbe. The Bratzlavers are an apparent hasidic contradiction
of hasidic life.
Imagine how the Bratzlavers might have developed had there
been camcorders and videotape during the days of Nachman, and
you will have some idea of what the future of Lubavitcher
hasidism might look like. For if it is true that Chabad (as
the movement is widely known) relies on technology to spread
its message as well as to keep effective track of its
worldwide organization, it is even truer that the words, and
image, of the Rebbe have always been at the very center of
their elaborate technological web. Generally speaking, hasidim
do not much approve of photographs. But it is hard, probably
impossible, to find a Lubavitch household that does not have a
painting or photograph of the Rebbe on prominent display.
And that, as they say, is merely the tip of the iceberg.
Virtually every official pronouncement the Rebbe uttered has
been meticulously preserved-sometimes on videotape or
audiocassette. The many sermons (sometimes lasting for as long
as four hours) that he delivered on the Sabbath, when
recording and even writing are not permitted, were captured by
the remarkable efforts of a member of the Rebbe's court, Yoel
Kahn, who painstakingly memorized every sentence, every
paragraph, and then later reproduced a full text for the
Rebbe's approval. Skeptics may have their doubts about the
accuracy of such an enterprise, but as the hasidim like to put
it, if there is such a thing as a photographic memory, why not
an audiographic one? Besides, what matters is that these
archives-accurate or not-will become an enduring legacy and an
abiding presence.
Just recently, Rabbi Yehuda Krinsky, the Rebbe's longtime
aide, spokesman, and executor of his will, announced the
discovery of three handwritten notebooks from the Rebbe's
early years in Warsaw, Paris, and Nice-random thoughts
covering everything from issues in Jewish literature and
customs to mathematics and medicine. They are, in Krinsky's
words, "a treasure of incalculable value," for they will help
to fill in the lineaments of the Rebbe's complicated portrait.
Of even wider significance may be the publication of
Toward a Meaningful Life: The Wisdom of the Rebbe,
Menachem Mendel Schneerson by a mainstream publisher
(Morrow) who plans aggressive marketing of the Rebbe's
thoughts to three very different audiences: the Lubavitcher
community (numbered conservatively at two hundred thousand),
the wider Jewish community, and a growing American readership
hungry for inspiration.
In short, if the thirteen stories of Nachman have been
sufficient to hold his legacy intact for nearly two centuries,
there is every reason to believe that an analogous situation
will apply to the Lubavitcher hasidim as their now badly
shaken movement enters the twenty-first century. One sign of
the shape such a future might take could be seen in the
gathering of Lubavitcher hasidim on the occasion of the first
anniversary of their rebbe's death. Many steadfastly refused
to use the traditional word, yahrzeit, for such a
remembrance, preferring to call June 12, 1994, "the event";
nor would they, like the dead hasidim of a bygone age, talk
about Rebbe Schneerson in the past tense. For them, he remains
a living presence, one whose pronouncements will be as
palpable and awe-inspiring in the future as they were in the
past.
In the headquarters of the Lubavitcher movement at 770
Eastern Parkway, the small room that once served as the
Rebbe's office has been preserved, less as a relic (although
outsiders will surely see it as precisely that) than as a
living vessel for his legacy. Here, one can see the
intricately carved, velvet-coverd chair on which he sat as
well as other intimate reminders of his earthly presence.
During the anniversary mourning period, prominent Lubavitcher
families were allowed to spend a few precious moments in a
simulated "aloneness" with their spiritual leader. In such an
atmosphere of profound grief, mixed as it must be with
confusion, doubt, and an insistence that the Rebbe has, or
will somehow, cheat death, there is no talk about a successor.
Who, after all, could bind together such a large, far-flung
movement, much less presume to replace the Rebbe in the hearts
and souls of his hasidim?
Nonetheless, thorny matters persist, and none more
unsettling than whether or not Menachem Mendel Schneerson is
the Messiah. Even the Rebbe's calculated interference with
Israeli elections (he sent over planeloads of hasidim who hold
dual-citizenship with instructions to vote for candidates from
the religious right) was not as distressing to mainstream Jews
as were the banners and postcards, chants and dancing devoted
to the proposition, "Long live our master, teacher, and rebbe,
King Messiah, forever and ever."
Mainstream Judaism continues to believe in a generalized
Messianic spirit, but also remembers a string of false
messiahs (Sabbetai Zevi, who converted to Islam in 1666 rather
than be executed, is perhaps the most notable example) and the
catastrophes they occasioned. For many non-hasidic Jews, the
fervor that swirled around the Rebbe during his last days was
embarrassing-not only because it seemed so excessive, but also
because it struck them as much more Christological than
authentically Jewish. Many conservatively inclined
Lubavitchers (including Rabbi Krinsky, the movement's chief
administrator) did what they could to dampen the ecstasy that
a handful of fervent Messianists tried to unleash.
If there is little doubt that the future of Chabad lies in
cyberspace, it is less clear about which rebbe will be called
up on the Internet. Some continue to insist that he is, then
and now, nothing less than the Messiah, while others hope that
the movement will eventually return to its roots in hasidic
tradition and teaching. This much is clear: Rabbi Schneerson
never claimed to be the Messiah. In fact, when Lubavitchers in
Israel first published pamphlets announcing the claim, he
ordered the entire batch destroyed. But the notion continued
to resurface, and when one of the Rebbe's strokes left him
without the ability to speak, the Messianic die was
effectively cast. Every nod of his head, every glance of his
eye, was interpreted as another sign that the longed-for
Messianic age was just around the corner.
The question that visitors to Crown Heights posed, the
question of what will happen after the Rebbe's death, has not
yet been answered. And the ongoing debate may yet splinter the
Lubavitch world. But it is more likely that hasidim will keep
faith with their fallen leader, poring over his writing and
watching his transfixing face beaming back at them from their
VCRs.
Sanford Pinsker is Shadek Professor of Humanities at Franklin
and Marshall College and Executive Editor of Academic
Questions, a publication of the National Association of
Scholars. He spent the 1970- 71 academic year in Crown Heights
on a grant from the National Endowment for the Humanities.

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